Article 1: Blumler et al. Contents Page

Reviews

□ Blumler, Jay G., Dennis Mc Quail & J. R. Brown:

'The Conduct of Exploratory Research into the Social Origins of Broadcasting Audiences'

Originally written in 1970/1

Particip@tions Volume 1, Issue 1 (November 2003)

This paper describes research conducted by the then Television Research Unit at the University of Leeds in 1969 and 1970. It was composed as a report to the Social Science Research Council, which funded the work.

Material from this research subsequently appeared in a paper: ‘The Television Audience: A Revised Perspective’, by Denis McQuail, Jay G Blumler & J R Brown, in Denis McQuail (Ed.): Sociology of Mass Communications. Harmondsworth: Penguin Books, 1972.

□ Foreword	Why we are publishing this article - Martin Barker (Editor)
□ Chapter 1	Introduction: Approaching the Study of Audience Gratifications
□ Chapter 2	The Dales: A ‘Uses and Gratifications’ Investigation of a Daytime Radio Serial
□ Chapter 3	The Second Survey: Television Quiz Programmes and Coronation Street
□ Chapter 4	The Third Survey and its Typological Implications: Television News, The Saint, and Callan
□ Chapter 5	The Development of an Instrument Designed to Investigate the Gratifications Sought from Television in General