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Blumler, Jay G., Dennis Mc Quail & J. R. Brown:

'The Conduct of Exploratory Research into the Social Origins of Broadcasting Audiences'

Originally written in 1970/1

Particip@tions Volume 1, Issue 1 (November 2003)


This paper describes research conducted by the then Television Research Unit at the University of Leeds in 1969 and 1970.  It was composed as a report to the Social Science Research Council, which funded the work. 

Material from this research subsequently appeared in a paper: ‘The Television Audience: A Revised Perspective’, by Denis McQuail, Jay G Blumler & J R Brown, in Denis McQuail (Ed.): Sociology of Mass Communications. Harmondsworth: Penguin Books, 1972.



Why we are publishing this article - Martin Barker (Editor)

Chapter 1

Introduction: Approaching the Study of Audience Gratifications

Chapter 2

The Dales: A ‘Uses and Gratifications’ Investigation of a Daytime Radio Serial

Chapter 3

The Second Survey: Television Quiz Programmes and Coronation Street

Chapter 4

The Third Survey and its Typological Implications: Television News, The Saint, and Callan

Chapter 5

The Development of an Instrument Designed to Investigate the Gratifications Sought from Television in General