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Editorial Opinion Piece
It is with real pleasure that we launch
the eighth edition of Participations – another rich issue,
with seven significant contributions to the broad field of audience
and reception research and debate. Among web Journals
Participations now counts as one of the longer-established.
This is important. Although audience and reception studies remains,
compared to other kinds of media and cultural work, still a
‘minority sport – even perhaps an extreme sport, because it can be
very demanding – I see no evidence for the assertion of some
commentators that it is fading out. On the contrary, my sense from
contacts and conferences is that its value is increasingly widely
recognised, and that a new generation of researchers may be emerging
who are testing the waters in different ways. I certainly cannot,
and I doubt if anyone right now could, estimate the size of the
‘pool’ of committed researchers. But if it is any indication, the
fact that at least four conferences this summer have a singular or a
substantial interest in audience and reception matters is surely a
hopeful sign.
One of the features that strikes me, not
so much from contributions to this issue but more broadly from
hearing and reading recent work, is the steady rise of the use of
the Web as a site of and a means to research. It is certainly the
case that the study of online reviews, debates and controversies
simplifies access to certain kinds of audience responses – with
advantages of cost, speed, and liveness. The growth and spread of
searchable databases and archives (for instance of press materials)
adds to these greatly. These make possible kinds of undergraduate
student work which before were complicated, and limiting. I am also
aware that in fields other than our own many critical researchers
are examining the limitations and weaknesses of these kinds of
resource. I look forward to researchers in our field tackling
head-on the relationships between web discussions and other public
and private fora for sharing and developing audience responses.
At Participations we continue to
follow the principle – as this issue confirms – of trying to publish
all kinds of work that demonstrate to our referees that they are
making a significant potential contribution to our shared knowledge
and understanding. We don’t much care what theoretical orientation,
or methodological preferences, are followed as long as they are
followed carefully and productively. We also certainly do not care
what field of media or culture is being examined – although we have
to note the still predominant attention to certain ‘mainstream’
media. What about performances, music, sport, public events,
spectacles, poetry, art, galleries, museums, etc, etc? A curious
marker of the uneven attention came in a recent review I read of the
first-ever book on research methods for Literature students. The
review noted that this was the result of the increasing pressure on
English departments to address issues of method. Sadly, in the
listing of chapter-topics, it was evident that there was no
attention at all to reader reception, or other kinds of audience
research. I would argue that this short-changes literature
students, and continues a narrow interest. Yet the excellent
Journal Book History at least shows strong and continuing
interest in the history of uses of the book.
Two of my pleasures as an Editor of
Participations are these. To go to conferences and meet people
who know, and have perhaps contributed to our Journal. Or to go to
conferences and hear a worthwhile presentation, and from talking to
the presenter to afterwards receive the written version as a
submission. Long may such pleasures continue.
Contact (by email):
Martin Barker
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